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DTSTART;TZID=UTC:20261009T113000
DTEND;TZID=UTC:20261009T130000
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CREATED:20260913T190353Z
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SUMMARY:Lunch & Learn | Marketing + Marketability - Is Marketing Really the Problem?
DESCRIPTION:Marketing + Marketability | Is Marketing Really the Problem? \nBefore you spend more time or money on marketing\, make sure marketing is actually the problem. \nMost businesses know they need to market themselves. So they build a website\, post on social media\, send emails\, attend networking events—or hire someone to do it for them. \nBut when those efforts aren’t producing the results they expected\, the instinct is often to do more marketing. \nWhat if marketing isn’t the problem? \nJoin Crown Center Executive Suites for Marketing vs. Marketability\, an interactive session with marketing strategist Jackie Awve that takes a different look at what makes a business easier—or harder—to market. \nWe’ll look at the difference between marketing your business and building a business that is marketable\, including how clearly you communicate your value\, whether your brand reflects the business you’ve actually built\, and what may need attention before investing in another marketing tactic. \nThis isn’t about learning the latest social media trick. It’s about understanding what you’re asking your marketing to communicate in the first place. \nKey Topics Include: \n\nThe difference between marketing and marketability\nHow to recognize the value you’ve already built into your business\nWhy good businesses can still be difficult to market\nWhere branding\, positioning and messaging affect marketing\nperformance\nHow to identify gaps between what your business delivers and how it is perceived\nWhat to address before spending more time or money on marketing\nHow to decide where your marketing attention belongs next\n\nWHO SHOULD ATTEND \nBusiness Owners • Entrepreneurs • Independent Professionals • Consultants • Service Providers • Small Business Leaders • Anyone Responsible for Marketing or Growing a Business \nMEET THE SPEAKER\nJackie Awve\nFounder + Strategic Advisor\, Awve Marketing \nJackie Awve is a marketing strategist and business advisor with more than 30 years of experience in sales\, marketing and business development. Through Awve Marketing\, she works with organizations to identify what makes them valuable\, translate that value into stronger positioning and communications\, and build marketing around what makes the business genuinely marketable. \n  \n  \n  \n  \nOctober 9\n11:30 AM – 1:00 PM \nCrown Center Executive Suites\n1451 W. Cypress Creek Road\, Suite 300\nFort Lauderdale\, FL 33309
URL:https://ccesuites.com/event/small-business-workshop-marketing-marketability/
LOCATION:Crown Center Executive Suites\, 1451 W. Cypress Creek Road\, Fort Lauderdale\, 33309\, United States
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://ccesuites.com/wp-content/uploads/2026/09/MARKETING-AND-MARKETABILITY.png
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DTSTART;TZID=UTC:20261023T080000
DTEND;TZID=UTC:20261023T170000
DTSTAMP:20260913T192453Z
CREATED:20260913T192055Z
LAST-MODIFIED:20260913T192453Z
UID:17582-1792742400-1792774800@ccesuites.com
SUMMARY:Lunch & Learn | Turning Business Value Into Marketability
DESCRIPTION:Becoming Marketable\nWhy should someone choose your business?\nBeing good at what you do and being easy to choose aren’t always the same thing. \nCustomers need to quickly understand what you do\, recognize why it matters to them\, trust that you can deliver\, and have a reason to choose you over the alternatives. When those pieces aren’t clear\, even strong businesses can struggle to gain traction from their marketing. \nJoin Crown Center Executive Suites for Becoming Marketable\, an interactive session with marketing strategist Jackie Awve focused on identifying and strengthening the qualities that make a business easier to understand\, trust\, choose—and recommend. \nWe’ll look beyond logos\, websites and promotional tactics to examine the business itself: the value you’ve built\, the experience you provide\, what differentiates you\, and whether the way you’re presenting your business reflects what makes it worth choosing. \nKey Topics Include: \n\nWhat actually makes a business marketable\nHow to identify the value you’ve already built\nWhy being different isn’t enough—and what makes a difference meaningful\nHow clarity makes it easier for customers to understand and choose you\nThe role of credibility\, consistency and customer experience in building trust\nHow your brand influences what people expect from your business\nMaking your business easier for others to describe and recommend\n\nWHO SHOULD ATTEND \nBusiness Owners • Entrepreneurs • Independent Professionals • Consultants • Service Providers • Small Business Leaders • Anyone Responsible for Marketing or Growing a Business \nMEET THE SPEAKER\nJackie Awve\nFounder + Strategic Advisor\, Awve Marketing \nJackie Awve is a marketing strategist and business advisor with more than 30 years of experience in sales\, marketing and business development. Through Awve Marketing\, she works with organizations to identify what makes them valuable\, translate that value into stronger positioning and communications\, and build marketing around what makes the business genuinely marketable. \n  \nOctober 23rd |  11:30 AM – 1:00 PM\nCrown Center Executive Suites\n1451 W. Cypress Creek Road\, Suite 300\nFort Lauderdale\, FL 33309
URL:https://ccesuites.com/event/what-makes-you-worth-choosing-turning-business-value-into-marketability/
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://ccesuites.com/wp-content/uploads/2026/09/You-Worth-Choosing-.png
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BEGIN:VEVENT
DTSTART;TZID=UTC:20261030T113000
DTEND;TZID=UTC:20261030T130000
DTSTAMP:20260913T192826Z
CREATED:20260913T192628Z
LAST-MODIFIED:20260913T192826Z
UID:17590-1793359800-1793365200@ccesuites.com
SUMMARY:Lunch & Learn | Getting Your Business in Front of the Right People
DESCRIPTION:LUNCH & LEARN | Are You Easy to Find? — Getting Your Business in Front of the Right People\nBeing good at what you do and being easy to choose aren’t always the same thing. \nCustomers need to quickly understand what you do\, recognize why it matters to them\, trust that you can deliver\, and have a reason to choose you over the alternatives. When those pieces aren’t clear\, even strong businesses can struggle to gain traction from their marketing. \nJoin Crown Center Executive Suites for Becoming Marketable\, an interactive session with marketing strategist Jackie Awve focused on identifying and strengthening the qualities that make a business easier to understand\, trust\, choose—and recommend. \nWe’ll look beyond logos\, websites and promotional tactics to examine the business itself: the value you’ve built\, the experience you provide\, what differentiates you\, and whether the way you’re presenting your business reflects what makes it worth choosing. \nKey Topics Include: \n\nWhat actually makes a business marketable\nHow to identify the value you’ve already built\nWhy being different isn’t enough—and what makes a difference meaningful\nHow clarity makes it easier for customers to understand and choose you\nThe role of credibility\, consistency and customer experience in building trust\nHow your brand influences what people expect from your business\nMaking your business easier for others to describe and recommend\n\nWHO SHOULD ATTEND \nBusiness Owners • Entrepreneurs • Independent Professionals • Consultants • Service Providers • Small Business Leaders • Anyone Responsible for Marketing or Growing a Business \nMEET THE SPEAKER\nJackie Awve\nFounder + Strategic Advisor\, Awve Marketing \nJackie Awve is a marketing strategist and business advisor with more than 30 years of experience in sales\, marketing and business development. Through Awve Marketing\, she works with organizations to identify what makes them valuable\, translate that value into stronger positioning and communications\, and build marketing around what makes the business genuinely marketable. \n  \nOctober 30th |  11:30 AM – 1:00 PM\nCrown Center Executive Suites\n1451 W. Cypress Creek Road\, Suite 300\nFort Lauderdale\, FL 33309
URL:https://ccesuites.com/event/are-you-easy-to-find-getting-your-business-in-front-of-the-right-people/
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://ccesuites.com/wp-content/uploads/2026/09/Are-You-Easy-to-Find-—-Getting-Your-Business-in-Front-of-the-Right-People.png
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