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DTSTART;TZID=UTC:20261009T113000
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SUMMARY:Lunch & Learn | Marketing + Marketability - Is Marketing Really the Problem?
DESCRIPTION:Marketing + Marketability | Is Marketing Really the Problem? \nBefore you spend more time or money on marketing\, make sure marketing is actually the problem. \nMost businesses know they need to market themselves. So they build a website\, post on social media\, send emails\, attend networking events—or hire someone to do it for them. \nBut when those efforts aren’t producing the results they expected\, the instinct is often to do more marketing. \nWhat if marketing isn’t the problem? \nJoin Crown Center Executive Suites for Marketing vs. Marketability\, an interactive session with marketing strategist Jackie Awve that takes a different look at what makes a business easier—or harder—to market. \nWe’ll look at the difference between marketing your business and building a business that is marketable\, including how clearly you communicate your value\, whether your brand reflects the business you’ve actually built\, and what may need attention before investing in another marketing tactic. \nThis isn’t about learning the latest social media trick. It’s about understanding what you’re asking your marketing to communicate in the first place. \nKey Topics Include: \n\nThe difference between marketing and marketability\nHow to recognize the value you’ve already built into your business\nWhy good businesses can still be difficult to market\nWhere branding\, positioning and messaging affect marketing\nperformance\nHow to identify gaps between what your business delivers and how it is perceived\nWhat to address before spending more time or money on marketing\nHow to decide where your marketing attention belongs next\n\nWHO SHOULD ATTEND \nBusiness Owners • Entrepreneurs • Independent Professionals • Consultants • Service Providers • Small Business Leaders • Anyone Responsible for Marketing or Growing a Business \nMEET THE SPEAKER\nJackie Awve\nFounder + Strategic Advisor\, Awve Marketing \nJackie Awve is a marketing strategist and business advisor with more than 30 years of experience in sales\, marketing and business development. Through Awve Marketing\, she works with organizations to identify what makes them valuable\, translate that value into stronger positioning and communications\, and build marketing around what makes the business genuinely marketable. \n  \n  \n  \n  \nOctober 9\n11:30 AM – 1:00 PM \nCrown Center Executive Suites\n1451 W. Cypress Creek Road\, Suite 300\nFort Lauderdale\, FL 33309
URL:https://ccesuites.com/event/small-business-workshop-marketing-marketability/
LOCATION:Crown Center Executive Suites\, 1451 W. Cypress Creek Road\, Fort Lauderdale\, 33309\, United States
CATEGORIES:Marketing
ATTACH;FMTTYPE=image/png:https://ccesuites.com/wp-content/uploads/2026/09/MARKETING-AND-MARKETABILITY.png
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