Marketing + Marketability | Is Marketing Really the Problem?

Before you spend more time or money on marketing, make sure marketing is actually the problem.

Most businesses know they need to market themselves. So they build a website, post on social media, send emails, attend networking events—or hire someone to do it for them.

But when those efforts aren’t producing the results they expected, the instinct is often to do more marketing.

What if marketing isn’t the problem?

Join Crown Center Executive Suites for Marketing vs. Marketability, an interactive session with marketing strategist Jackie Awve that takes a different look at what makes a business easier—or harder—to market.

We’ll look at the difference between marketing your business and building a business that is marketable, including how clearly you communicate your value, whether your brand reflects the business you’ve actually built, and what may need attention before investing in another marketing tactic.

This isn’t about learning the latest social media trick. It’s about understanding what you’re asking your marketing to communicate in the first place.

Key Topics Include:

• The difference between marketing and marketability
• How to recognize the value you’ve already built into your business
• Why good businesses can still be difficult to market
• Where branding, positioning and messaging affect marketing
• performance
• How to identify gaps between what your business delivers and how it is perceived
• What to address before spending more time or money on marketing
• How to decide where your marketing attention belongs next

WHO SHOULD ATTEND

Business Owners • Entrepreneurs • Independent Professionals • Consultants • Service Providers • Small Business Leaders • Anyone Responsible for Marketing or Growing a Business

MEET THE SPEAKER

Jackie Awve
Founder + Strategic Advisor, Awve Marketing

Jackie Awve is a marketing strategist and business advisor with more than 30 years of experience in sales, marketing and business development. Through Awve Marketing, she works with organizations to identify what makes them valuable, translate that value into stronger positioning and communications, and build marketing around what makes the business genuinely marketable.

October 9
11:30 AM – 1:00 PM

Crown Center Executive Suites
1451 W. Cypress Creek Road, Suite 300
Fort Lauderdale, FL 33309