Becoming Marketable
Why should someone choose your business?

Being good at what you do and being easy to choose aren’t always the same thing.

Customers need to quickly understand what you do, recognize why it matters to them, trust that you can deliver, and have a reason to choose you over the alternatives. When those pieces aren’t clear, even strong businesses can struggle to gain traction from their marketing.

Join Crown Center Executive Suites for Becoming Marketable, an interactive session with marketing strategist Jackie Awve focused on identifying and strengthening the qualities that make a business easier to understand, trust, choose—and recommend.

We’ll look beyond logos, websites and promotional tactics to examine the business itself: the value you’ve built, the experience you provide, what differentiates you, and whether the way you’re presenting your business reflects what makes it worth choosing.

Key Topics Include:

• What actually makes a business marketable
• How to identify the value you’ve already built
• Why being different isn’t enough—and what makes a difference meaningful
• How clarity makes it easier for customers to understand and choose you
• The role of credibility, consistency and customer experience in building trust
• How your brand influences what people expect from your business
• Making your business easier for others to describe and recommend

WHO SHOULD ATTEND

Business Owners • Entrepreneurs • Independent Professionals • Consultants • Service Providers • Small Business Leaders • Anyone Responsible for Marketing or Growing a Business

MEET THE SPEAKER

Jackie Awve
Founder + Strategic Advisor, Awve Marketing

Jackie Awve is a marketing strategist and business advisor with more than 30 years of experience in sales, marketing and business development. Through Awve Marketing, she works with organizations to identify what makes them valuable, translate that value into stronger positioning and communications, and build marketing around what makes the business genuinely marketable.

October 23rd |  11:30 AM – 1:00 PM

Crown Center Executive Suites
1451 W. Cypress Creek Road, Suite 300
Fort Lauderdale, FL 33309