An Ideal Workplace Can Help Boost Sales.
It doesn’t take a rocket scientist to figure out that if you’re part of a positive workplace environment, you will be more productive on the job. That productivity among employees ultimately leads to steady sales, increased revenue, and a better bottom line for companies.
Studies have shown that there is a science to providing the correct environment for customers to make a purchase. Some research has shown that for every 1% improvement in service climate, there is a two percent increase in revenue.
At Crown Center Executive Suites, we want to provide you and your clients with a working environment that promotes creativity and confidence resulting in a positive experience.
WHAT’S ENVIRONMENT GO TO DO WITH IT
Modern offices are now considered a critical part of a business’ branding mechanism. Making the workplace environment more collaborative and inviting is on the rise. Companies are now paying close attention to how customers perceive the look of their stores and offices.
Ask most people, and given the same product or service, they would rather shop at the place that offers a clean, safe and well-organized environment. Lowe’s discovered this and used it to go after its toughest competitor, Home Depot.
The North Carolina chain carried out extensive customer research and discovered that women initiate 80% of home-improvement decisions. So Lowe’s decided to do what Home Depot wasn’t doing, make its stores brighter, cleaner and more shopper-friendly.
HOW TO CREATE A POSITIVE SALES ENVIRONMENT
Increasing the likelihood of making a sale depends on many verifiable factors within the office environment. It is your objective to make customers feel comfortable and relaxed, right? So it’s important to make sure the office is not only clean but inviting for your clients and customers.
Removing clutter from desks or surrounding workplace areas is a must. Choose functional furniture that doesn’t overpower the office and create spacious meeting areas. Walls should be painted in calming and soothing colors. And support staff must always be friendly and professional.
At Crown Center Executive Suites, we provide the kind of positive sales environment that can help you project an image that supports your sales efforts. Our business center and meeting rooms are spacious, beautifully decorated with comfortable seating and can accommodate any meeting size.
Even if you don’t bring a client or customer into the office, you want to present your company in a professional light. We offer virtual office services such as phone and mail assistance will project a professional image before and after the sales call. Our warm and friendly staff can only improve your chances of making that sale.
MORE DATA
Don’t take our word for it, here’s more proof linking employee/customer satisfaction to increased profitability. A 2007 study showed that 9 out of 10 people believed that workplace quality affects the attitude of employees and increases their productivity. Sears learned that a 5% increase in employee satisfaction drives a 1.3% in customer satisfaction, which results in 0.5 percent increase in revenue growth.
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To learn more about Crown Center Executive Suites call 954-334-5800 or click here.